Presently, digital marketing has become an extremely popular sector for considering it as a career choice. There are many people who are trying to step into this field of digital marketing due to its promising bright future.
I myself am a digital marketer, and I can remember those days when I was searching for the Free digital marketing courses on Google, I spent a lot of time learning digital marketing, moreover I have learnt a lot from the free sources.
In this article I’ll try my best to put all the best and free resources that can help you to become a powerful and effective digital marketer who will make an amazing change in the industry by bringing positive growth.
With the rapid rise of technology, Internet and digital gadgets, digital marketing has become an integral part of almost every industry and business. It has opened an amazing door to even the individuals to run a business even from sitting at home.
Many companies do their branding and Advertising by digital marketing to reach the potential customer. Digital marketing is not Limited two only a boundary of a nation rather it can be done all over the world just by sitting in your room.
It is doesn’t matter that what field you belongs to, as an example you may be a software engineer or graphic designer, but knowing the digital marketing will not only enhance your job possibilities rather it will open numerous doors of opportunities for you to even work from your home and earn handsome money just by using the digital marketing strategy.
If you are really willing to learn digital marketing, then this below mentioned free resources can help you a lot to gain sound knowledge and actually work practically to attract customers and sell a product or service, or help a business to grow.
TABLE OF CONTENTS
10 Best Free Digital Marketing Courses with REAL Certificates Online
- Social Media Marketing Certification Course
- Inbound Course
- Inbound Marketing Course
- Content Marketing
- Inbound Sales
- Email Marketing
- Frictionless Sales
- Google Ads Certification Course
- Google My Business Basics Certification Course
- Google Ad Manager Certification Course
- Online Marketing Fundamentals Course and Certification
- E-commerce Certification
- Affiliate Marketing Certification
- Blogging Certification
- Content Marketing Certification
- Email Marketing Certification
- SEO Certification
- Social Media Marketing Certification
- Search Engine Marketing Certification
- Web Analytics Certification
- Diploma in E-Business
- Diploma in Social Media Strategy
- Introduction to Marketing
- Social Media Strategy for Small Businesses
- YouTube Marketing: The Five Essential Steps
- Facebook Advertising for Beginners
- E-Commerce – Introduction to Internet Marketing Strategies for Businesses
- Build WordPress Sites That Attract Free Traffic
- Fundamentals of Marketing Your Business Online
- Introduction to Advertising
Free Digital Marketing Courses without Certificates
1. Google Digital Garage
If you are really serious about digital marketing and enhance your skills to be prepared for a successful career, then Google digital garage is an amazing free platform where you will learn an overall understanding of digital marketing.
In fact I myself have completed this course and acquired certification for free. I can recommend it as one of the best free digital marketing courses to accomplish.
This course includes 26 modules,and it may take around 3-4 days or one week of time in order to complete.
All the 26 modules that you will explore are created by Google’s expert trainers, they are packed with practical exercises and examples from the real world scenario to help you learn digital marketing to be able to apply it in real fields.
This course comes with the following advantages:
- You get Self-paced learning facility
- Attractive and informative video tutorials
- Unlimited access to all the resources
- At completion of the course you received a recognised certification by passing the assessment test.
Completion of this course gives you a clear understanding of the core concepts of digital marketing. You can also add the skill to your CV, and easily upload it to your LinkedIn profile to make your LinkedIn profile stronger and attractive to the employer.
You will learn every aspect of digital marketing like SEO, SEM, Advertising, conversions, inbound marketing, outbound marketing, content marketing, social media and much more.
2. SEMrush Academy
SEMrush is one of the most popular Keyword Research tools used by many digital marketers.
At Semrush academy you will find several courses like courses on SEO , Audit Your Online Visibility, Content Marketing and SEO Fundamentals, Competitive Analysis and Keyword Research, On-Page and Technical SEO, Link Building, Rank Tracking, Mobile, International, and Local SEO, Management, Reporting, and CollaborationBacklink Management, Mobile SEO , Local SEO. The great part is that you can learn them for free.
3. Hubspot Academy
Hubspot provides you a long list of free certification courses on digital marketing.
You get an opportunity to grow your career and your business by completing free certification courses on Hubspot and adding your skills by imparting the industry-recognized badges to your LinkedIn profile to make your profile stronger and attractive.
Hubspot claims that more than 200,000+ professionals have advanced their career by completing these courses with HubSpot Academy.
They have certification courses on Email marketing, sales management, content marketing, Inbound Marketing, Social Media Marketing, digital advertising.
All the courses are free, you don’t need to pay at all and in most courses, you will receive a certificate once you complete them.
4. Google Ad Academy
Google ad Academy is a great place that you can visit and explore in order to learn a lot of concepts of digital marketing for free. You can also pursue Google AdWords and Google Analytics certification courses for free.
The certificate courses will provide you with a lot of knowledge about how to run Google ads campaigns and properly use the Google Analytics platform in order to find out the insights from your website or marketing status.
You can also check out the other free digital marketing courses on this Google Ad Academy’s website, so you can go through them and pursue the courses one by one.
By pursuing the Google Ads courses, you get the opportunities to grow your digital marketing skills using Google Ads to run advertisement campaigns for your business online, and get Google Ads Certified.
Google Ads Certifications course will enable you to showcase your mastery of Google Ads by being certified in the areas such as Search, Display, Video, Shopping Ads, Apps and Measurement.
You can enhance your Google Ads knowledge by Practicing, setting up and managing your Google Ads campaigns.
Google Ads learning paths help you to be organized by your specific needs, such as learning the fundamentals of Google Search campaigns, the fundamentals of Discovery ads, the fundamentals of Google Display campaigns, the fundamentals of Google Video campaigns, the fundamentals of Shopping campaigns, the fundamentals of measuring digital ad performance, the fundamentals of App campaigns and being Google Ads certified.
You will also learn to improve mobile experience beyond the click, learn the basics of Google Ads Smart campaigns.
you will be able to learn the fundamental features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking, the advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools, practice actionable analyses to track business performance and identify areas for business improvement
You will also gain a good understanding of powerful Google Analytics 360 features that are not available in the standard product, and gain insight into how you can benefit from integrations with BigQuery, Google Marketing Platform products, and Google Ad Manager, get introduction to Data Studio helps you learn and practice beginner steps in connecting your data and building Data Studio reports, learn to discover how Google Tag Manager can help you in tag implementation and managing the process for marketers, analysts, and developers.
In Google My Business you will learn to use your free Google My Business to create listings that are attractive and will stand out when customers search online. You can take all the courses, pass the Assessment to earn an Achievement to display your skills on your profile.
You will get the opportunity to master the essentials of Google Ad Manager and manage your inventory, by learning to create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.
You will gain following once you complete the foundational Ad Manager learning path:
1) You will be able to set up an Ad Manager Network.
2) Learn to create inventory, ad campaigns, and creatives in Ad Manager.
3) Gain clear understanding of Traffic, forecast, and report on ad campaigns using Ad Manager.
4) You will learn to manage quality control of ads on your Ad Manager network.
5) You will be able to manage the inventory programmatically using Google Ad Manager.
6) Run ads campaigns using rules and protections with Google Ad Manager.
5. Emarketing Institute
E marketing Institute is A grade platform to learn the concepts of digital marketing for free and get certificate.
Every course on eMarketing Institute is for 100% FREE. There are no hidden charges, there are no subscriptions. You don’t need to pay for anything. Every course available on our website is absolutely free.
At you can access to all these 10 free digital marketing courses and certification programs :
- FREE Online Marketing Fundamentals Course and Certification
- FREE Search Engine Marketing Course and Certification
- FREE Social Media Marketing Course and Certification
- FREE Web Analytics Course and Certification
- FREE SEO (Search Engine Optimization) Course and Certification
- FREE Affiliate Marketing Course and Certification
- FREE Blogging Course and Certification
- FREE E-Commerce Course and Certification
- FREE Content Marketing Course and Certification
- FREE Email Marketing Course and Certification
In order to get the professional certification after you complete the course you need to go through and exam where you need to answer 50 multiple choice questions, the passing score is 50% and the time limit is 60 minutes.
You can easily get the certificate if you learn well, and then add the skill on your CV and LinkedIn profile To showcase your capability and knowledge.
Without doubt Udemy is a well known e-learning platform with the vast number of courses available. The courses on udemy are prepared by the professionals who are practically working on the specified fields.
The courses on udemy are not created by udemy rather they are created by the individuals and upload it to sell on udemy . Therefore, before you buy any course on udemy you need to go through the reviews and the number of students enrolled in the course to understand the quality of the course.
There are many quality courses on digital marketing in udemy, some of the courses are freely accessible.
you can start learning the basics and fundamental concepts of digital marketing from the free courses and move towards the advanced level by paying.
Some commonly asked questions on digital marketing:
1. Where can I find free digital marketing courses?
There are several platforms to find the Free digital marketing courses with certificates, some of them are:
- Google Ad Academy
- Google Digital Garage
- Hubspot Academy
- SEMrush Academy
- Google Marketing Platform Certification Course
- Analytics Academy
- Emarketing Institute
- LinkedIn Learning
2. Which is the best digital marketing course?
In order to learn the fundamentals of digital marketing, Google digital garage is the best digital marketing course where you get a certificate from Google after completing the course.
But if you are willing to learn in depth digital marketing then I would recommend you to buy the below mentioned digital marketing course from udemy. I myself have bought this course and learnt from it.
3. Why Choose a Career in Digital Marketing?
There can be a list of reason for which you may consider to choose the career in digital marketing, some of them are:
- There is an enormous and growing demand for digital marketing in the present digital era.
- You can make an entry to this field by spending very few amounts of money or even for free.
- You can work for others or for yourself by starting your own business.
- There is an opportunity to sell products and services online using the skill of digital marketing.
- Working from home is possible using digital marketing.
- You can either use your skill by working in a company or by working on freelancing sites from your home.
- Earning can increase according to the level of your skill.
- You can earn great money, if you are a really skilled digital marketer.
If you have any question or suggestion, feel free to write in comment section below. I will try my best to answer you as soon as possible.
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